David Asch

MD, MBA

Co-Creator, Way to Health

David Asch is the senior vice president for strategic initiatives at the University of Pennsylvania and the John Morgan Professor at the Perelman School of Medicine and The Wharton School. Together with Kevin Volpp, he co-created the Way to Health platform in 2009.

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Publications

Leveraging principles of behavioural economics to encourage patient engagement with population health screening programmes BMJ Open Quality | March, 2025

Automated text message–based program and use of acute health care resources after hospital discharge JAMA Network Open | April, 2024

Perspectives of Black patients on racism within emergency care JAMA Health Forum | March, 2024

Protocol for a pragmatic stepped wedge cluster randomized clinical trial testing behavioral economic implementation strategies to increase supplemental breast MRI screening among patients with extremely dense breasts Implementation Science | November, 2023

Cluster randomized pragmatic clinical trial testing behavioral economic implementation strategies to improve tobacco treatment for patients with cancer who smoke Journal of Clinical Oncology | July, 2023