Submit an idea to improve care delivery and outcomes by Feb. 28 for behavioral change support and expertise. Learn more about the 2025 Nudge Unit RFP.

People

We are clinicians, designers, engineers, developers, analysts, researchers, and project managers who are passionate about transforming health care.

 

Leadership

Staff

Past leadership

  • Roy Rosin, MBA, served as the chief innovation officer of Penn Medicine and a member of the CHTI executive leadership team from 2012 to 2024.
  • David Asch, MD, MBA, served as the founding executive director of the Center for Health Care Innovation from 2012 to 2022. 
  • Mitesh Patel, MD, MBA, served as the founding director of the Nudge Unit from 2016 to 2021.
  • Rinad Beidas, PhD, served as the director of the Nudge Unit from 2021 to 2022.