Privacy Policy for Research Involving Way to Drive

The research team at the University of Pennsylvania wants you to be familiar with how we collect, use and disclose information. This Privacy Policy describes our practices in connection with information that we collect:

• Through websites operated by us from which you are accessing this Privacy Policy (the “Websites”),
• Through the software applications made available by us for use on or through computers and mobile devices (the “Apps”),
• Through our social media pages and apps (collectively, our “Social Media Pages”)
• Through HTML-formatted email messages that we send to you that link to this Privacy Policy
• Through offline activities, as detailed in this policy

Collectively, we refer to the Websites, the Apps, and our Social Media Pages as the “Services."

“Personal Information” is information that identifies you as an individual or relates to an identifiable individual, including, but not limited to:

• Name
• Postal address (including billing and shipping addresses)
• Telephone number
• Driving trip data (including GPS location data)
• Email address
• Credit and debit card number
• Profile picture
• Social media account ID
• PennKeys or other Penn-issued system credentials
• Other information that you voluntarily provide through your use of the Services and may include sensitive information, such as health, financial, or racial and ethnic origin information.

We and our third-party service providers collect Personal Information in a variety of ways, including:

Through the Services

• We collect Personal Information through the Services, for example, when you register an account to access the Services, such as our Way to Drive app, complete online surveys, or respond to our messages.

From other sources

• We may receive your Personal Information from other sources, for example, publicly available databases.
• If you connect your social media account to your Services account, you will share certain Personal Information from your social media account with us, for example, your name, email address, photo, list of social media contacts, and any other information that you make accessible to us when you connect your social media account to your Services account.

If you disclose any Personal Information relating to other people to us or to our third-party service providers in connection with the Services, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

We and our third-party service providers use Personal Information for legitimate business, research, and operational purposes including:

Meeting the aims and objectives of our research, such as enrolling you in a trial and registering for applicable accounts, as well as analyzing data collected and measuring outcomes.

Providing the functionality of the Services and fulfilling your requests.

• To provide the Services’ functionality to you, such as arranging access to your registered account, and providing you with related services or communications. If you do not provide the information requested, we may not be able to provide the Services’ functionality.
• To respond to your inquiries and fulfill your requests, when you contact us via one of our online contact forms or otherwise, for example, when you send us questions, suggestions, compliments or complaints, or when you request other information.
• To complete your transactions and provide you with related services or communications.
• To send administrative information to you, such as changes to our offerings, terms, conditions, and policies.
• To allow you to send messages to another person if you choose to do so.

We will engage in these activities to manage our relationship with you and/or to comply with any legal obligation.

Providing you with our newsletter and/or other materials and facilitating social sharing.

• To send you related emails with information about our services, research opportunities, new initiatives, and other news about our organization.
• To facilitate social sharing functionality that you choose to use.

We will engage in this activity with your consent or where we have a legitimate interest.

Analysis of Personal Information for research and providing personalized services.

• To analyze or predict our users’ preferences in order to prepare aggregated trend reports on how our digital content is used, so we can improve our Services.
• To better understand you, so that we can personalize our interactions with you and provide you with information and/or offers tailored to your interests.
• To better understand your preferences so that we can deliver content via our Services that we believe will be relevant and interesting to you.

We will provide personalized services either with your consent or because we have a legitimate interest.

Aggregating and/or anonymizing Personal Information.

• We may aggregate and/or anonymize Personal Information so that it will no longer be considered Personal Information. We do so to generate other data for our use, which we may use and disclose for any purpose.

For our operational purposes.

• For data analysis, for example, to improve the efficiency of our Services;
• For audits, to verify that our internal processes function as intended and are compliant with legal, regulatory or contractual requirements;
• For fraud and security monitoring purposes, for example, to detect and prevent cyberattacks or attempts to commit identity theft;
• For developing new offerings, initiatives and services;
• For enhancing, improving, or modifying our current offerings, initiatives and services;
• For identifying usage trends, for example, understanding which parts of our Services are of most interest to users;
• For determining the effectiveness of our promotional and informational campaigns, so that we can adapt our campaigns to the needs and interests of our users; and
• For operating and expanding our business activities, offerings, and services, for example, understanding which parts of our Services are of most interest to our users so we can focus our energies on meeting our users’ interests;

We engage in these activities to manage our contractual relationship with you, to comply with a legal obligation, and/or because we have a legitimate interest.

We may disclose Personal Information:

To our affiliates, owned or controlled by the research team for the purposes described in this Privacy Policy.

To our third-party services providers to facilitate services they provide to us.

• These can include providers of services such as website hosting, data analysis, payment processing, order fulfillment, event registration, information technology and related infrastructure provision, customer service, email delivery, auditing, and other services.

By using the Services, you may elect to disclose Personal Information:

• On message boards, chat, profile pages, blogs and other services to which you are able to post information and content (including, without limitation, our Social Media Pages). Please note that any information you post or disclose through these services will become public and may be available to other users and the general public.
• Through your social sharing activity. When you connect your Services account with your social media account, you will share information with your friends associated with your social media account, with other users, and with your social media account provider. By doing so, you authorize us to facilitate this sharing of information, and you understand that the use of shared information will be governed by the social media provider’s privacy policy.

We also use and disclose your Personal Information as necessary or appropriate, especially when we have a legal obligation or legitimate interest to do so:

To comply with applicable law and regulations.

• This can include laws outside your country of residence.

To cooperate with public and government authorities.

• To respond to a request or to provide information that we, in our sole discretion, believe is important or is necessary to protect our interests. These can include authorities outside your country of residence.

To cooperate with law enforcement.

• For example, when we respond to law enforcement requests and orders or provide information that we, in our sole discretion, believe is important.

For other legal reasons.

• To enforce any terms and conditions; and
• To protect our rights, privacy, safety or property, and/or that of our affiliates, you or others.

In connection with a sale or business transaction.

• We have a legitimate interest in disclosing or transferring your Personal Information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings.

“Other information” is any information that does not reveal your specific identity or does not directly relate to an identifiable individual:

• Browser and device information
• App usage data
• Survey data
• Information collected through cookies, pixel tags and other technologies
• Demographic information and other information provided by you that does not reveal your specific identity
• Information that has been aggregated in a manner such that it no longer reveals your specific identity

If we are required to treat Other Information as Personal Information under applicable law, then we may use and disclose it for the purposes for which we use and disclose Personal Information as detailed in this Policy.

We and our third-party service providers may collect Other Information in a variety of ways, including:

Through your browser or device:

• Certain information is collected by most browsers or automatically through your device. We use this information to ensure that the Services function properly.

Through your use of the App

• When you download and use the App, we and our third-party service providers may track and collect App usage data, which may include the following:
  • Driving data. Includes information such as speed, acceleration, phone usage and location, using GPS, time information, and phone sensor data such as the magnetometer, gyroscope, and accelerometer. Because the App is not connected to your vehicle, it will collect the driving information of any vehicle you occupy, even as a passenger. The App will use phone sensor data to determine if you are the passenger during a driving trip.
  • Mobile phone information. Includes Wi-Fi status, whether your screen is locked or you are using your phone, motion activity, whether the phone is connected to a Bluetooth® device, and date/time stamps. The App does not record the content of your communications, who you are communicating with, or the app(s) you are using.
  • App analytics information. Includes how often you use the App, which mobile screens you have viewed in the App, aggregated App usage, App performance data and other App activity.
  • The App is intended to collect your driving information, but may inadvertently collect the driving information of third parties with whom you are a passenger in their vehicle. Trip information may be collected on the app, such as length of trip, speed, and your phone usage (not the phone usage of third parties). No records will be created that identify any such third parties.

How we use data collected through our Services

• We use the data we receive to meet the aims and objectives of our research trials. Some examples of how we may use the data include:
  • Investigating the factors that impact safe driving
  • Providing you with feedback about your driving during the study
  • Performing exploratory analyses
• Driving data and mobile phone information collected by the App will be retained on your mobile phone for several days and will then be deleted from the App, but an overview report of your driving trips will be available in the App for a limited time.
• We limit access to the data we receive and use physical, electronic and procedural safeguards to help protect it and your privacy. We will retain this data for as long as needed for research and operational purposes.
• App analytics information is used to help us understand how you interact with the App, so that we can continue to improve the experience.

Using cookies

Cookies are pieces of information stored directly on the computer that you are using. Cookies allow us to collect information such as browser type, time spent on the Services, pages visited, language preferences, and other traffic data. We and our third-party service providers use the information for security purposes, to facilitate navigation, to display information more effectively, and to personalize your experience. We also gather statistical information about use of the Services in order to continually improve their design and functionality, understand how they are used and assist us with resolving questions regarding them. Cookies further allow us to select which of our programs, initiatives, offerings and services are most likely to appeal to you and display them while you are on the Services. We may also use cookies or other technologies in online advertising to track responses to our ads. We do not currently respond to browser do-not-track signals. If you do not want information collected through the use of cookies, most browsers allow you to automatically decline cookies or be given the choice of declining or accepting a particular cookie (or cookies) from a particular website. You may also wish to refer to http://www.allaboutcookies.org/manage-cookies/index.html. If, however, you do not accept cookies, you may experience some inconvenience in your use of the Services. You also may not receive advertising or other offers from us that are relevant to your interests and needs.

Using technology to track use of services and improve the services

• Pixel tags. Pixel Tags (also known as web beacons or clear GIFs) may be used to, among other things, track the actions of users of the Services (including email recipients), measure the success of our marketing campaigns, and compile statistics about usage of the Services and response rates.
• Analytics. In some instances, we may use Google Analytics, which uses cookies and similar technologies to collect and analyze information about use of the Services and report on activities and trends. This service may also collect information regarding the use of other websites, apps and online resources. You can learn about Google’s practices by going to www.google.com/policies/privacy/partners/, and opt out of them by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.
• Adobe Flash technology (including Flash Local Shared Objects (“Flash LSOs”)) and other similar technologies. We may use Flash LSOs and other technologies to, among other things, collect and store information about your use of the Services.

IP address

Your IP address is automatically assigned to your computer by your Internet Service Provider. An IP address may be identified and logged automatically in our server log files whenever a user accesses the Services, along with the time of the visit and the page(s) that were visited. Collecting IP addresses is standard practice and is done automatically by many websites, applications and other services. We use IP addresses for purposes such as calculating usage levels, diagnosing server problems and administering the Services. We may also derive your approximate location from your IP address.

Physical location

We will collect the physical location of your device by, for example, using satellite, cell phone tower or WiFi signals. We will record this information through the Way to Drive App and use your device’s physical location to collect relevant information for research and/or operational purposes. Your physical location data will only be recorded by the App when your device is moving more than five miles per hour (considered a driving trip event). We will be unable to enroll you in our research trials if you do not share your device’s physical location with us.

We may use and disclose Other Information for any purpose except where we are required to do otherwise under applicable law.

We seek to use reasonable organizational, technical, and administrative measures to protect Personal Information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Contacting Us” section below.

Your choices regarding our use and disclosure of your Personal Information

• We give you certain choices regarding our use and disclosure of your Personal Information for promotional purposes. You may opt-out from receiving electronic communications from us. If you no longer want to receive promotional-related emails from us on a going-forward basis, you may opt-out according to instructions in such communications.
• We will try to comply with your request(s) as soon as reasonably practicable. Please note that if you opt-out of receiving marketing-related emails from us, we may still send you important administrative messages, from which you cannot opt-out.

Access to, change of or deletion of your Personal Information

To the extent these rights are provided to you by applicable law, if you would like to request to review, correct, update, suppress, restrict or delete Personal Information that you have previously provided to us, object to the processing of Personal Information or if you would like to request to receive an electronic copy of your Personal Information for purposes of transmitting it to another entity, please contact us at waytodrive@pennmedicine.upenn.edu. We will respond to your request consistent with applicable law.

We retain Personal Information for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law.

The criteria used to determine our retention periods include:

• The length of time we have an ongoing relationship with you and provide the Services to you (for example, for as long as you have an account with us or keep using the Services);
• Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them); or
• Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).

This Privacy Policy does not address, and we are not responsible for, the privacy, information or other practices of any third parties, including any third party operating any website or service to which the Services link. The inclusion of a link on the Services does not imply endorsement of the linked site or service by us or by our affiliates.

In addition, we are not responsible for the information collection, use, disclosure or security policies or practices of other organizations, such as Facebook, Apple, Google, Microsoft, RIM or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider or device manufacturer, including with respect to any Personal Information you disclose to other organizations through or in connection with the Apps or our Social Media Pages.

The Services are not directed to individuals under the age of fourteen (14), and we do not knowingly collect Personal Information from individuals under 14.

We may use a third-party payment service to process payments made through the Services. If you wish to make a payment through the Services, your Personal Information will be collected by such third party and not by us, and will be subject to the third party’s privacy policy, rather than this Privacy Policy. We have no control over, and are not responsible for, this third party’s collection, use and disclosure of your Personal Information.

The “*Last Updated*” legend at the bottom of this Privacy Policy indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on the Services. Your use of the Services following these changes means that you accept the revised Privacy Policy.

The research team at the University of Pennsylvania is responsible for collection, use and disclosure of your Personal Information under this Privacy Policy.

If you have any questions about this Privacy Policy, please contact us at waytodrive@pennmedicine.upenn.edu.

Because email communications are not always secure, please do not include credit card or other sensitive information in your emails to us.

In accordance with applicable law, you may lodge a complaint with the relevant privacy or data protection regulatory authority.

LAST UPDATED: May 17, 2021