Neda Khan

Neda Khan is the director of strategy and operations at the Nudge Unit. She is responsible for the end-to-end design and execution of Nudge Unit projects, support of project teams to accelerate and scale high-potential projects, the cultivation of internal and external stakeholder relationships, Nudge Unit personnel management and development, budgeting, and business plan development. In addition to Nudge Unit priorities, Neda works with leadership at the Center for Health Care Transformation and Innovation to ensure strategic alignment.

Prior to her role at Penn, Neda managed new digital health initiatives from ideation to commercialization at the Cleveland Clinic, serving as an associate director of innovations development. Neda has managed over 115 behavioral economic research projects and clinical patient monitoring programs, with expertise in digital health technology, implementation science, and behavioral economics. Most notably, her work leading a COVID symptom monitoring program, called COVID Watch, has received several accolades, including Publication of the Year in 2022 by Academy Health and Top 20 Clinical Research Achievement Awards in 2023 by the Clinical Research Forum.

Neda has a bachelor’s degree from Drexel University and a master’s in health care innovation from the University of Pennsylvania. She is currently working toward her master’s in business administration from UNC’s Kenan-Flagler Business School.