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Employee Hypertension Program

Employee Hypertension Program

Helping Penn Medicine’s employee population become normotensive

Project status

Implementation
Scale

Collaborators

Mathew Rusk, MD 

Aba Barden-Maja, MD, MS, FACP 

David Aizenberg, MD, FACP 

Nicole McHenry, RN 

Caitlyn McDonough, RN 

Christina Worst, CRNP 

Donna Donia, CSA 

Terren Drayton 

Penn Medicine Wellfocused team 

Penn Medicine Data Science team 

Penn Institute for Bioinformatics 

Penn Medicine Primary Care Service Line

Innovation leads

Awards

HUP Clinical Effectiveness and Quality Improvements Initiative, 2015 

Twine Health Coach Excellence Award, 2016

Funding

Independence Blue Cross
The Penn-CMU Roybal Center on Behavioral Economics and Health

Opportunity

Hypertension is high blood pressure over time, a condition that causes heart disease, stroke, kidney disease, and other severe health conditions. 

One in three Americans are diagnosed with hypertension, and although it can be easily controlled with medication, about 50 percent of people with hypertension are uncontrolled. This means they are aware of their condition but have not adopted the lifestyle changes or daily medications necessary to achieve controlled blood pressure. For employers in the United States, hypertension is one of the most expensive health conditions, mainly because of complications that result when left untreated.  

The traditional care model for hypertension requires patients to receive treatment for high blood pressure at a doctor's office, attend multiple visits to adjust medications, conduct repeat blood pressure readings, and participate in counseling. This process requires frequent travel and missing time from work to achieve blood pressure goals. Because of this intensive process, many patients struggle to remain engaged in treatment and ultimately don't gain control. 

In 2015, when this work began, we estimated that of Penn Medicine's 26,000 employees, 2,700 had uncontrolled hypertension.

Intervention

Penn Medicine's Employee Hypertension Program blends innovative care delivery with new technology and behavioral economics to help employees with uncontrolled hypertension achieve and sustain controlled blood pressure. 

Penn Medicine employees diagnosed with uncontrolled hypertension are referred to visit one of several convenient locations to enroll in the Employee Hypertension Program. During the initial visit, patients receive a treatment plan, prescriptions, an automated blood pressure cuff for at-home readings, and access to a dedicated hypertension nurse. After the appointment, a custom program supported by Way to Health enables patients to track blood pressure over time and receive counseling remotely.

In May 2021, the team introduced an automated chatbot to request and log blood pressure readings, triage measurements and participant messages, and provide scripted responses. When necessary, high blood pressure readings and messages requiring review are escalated to clinicians.

Impact

The Employee Hypertension Program drives better outcomes and improved patient experience. In year one, 94 percent of patients enrolled in the program achieved their target blood pressure within three months. And the program saved patients hours of time that would have been spent traveling to and participating in clinic appointments to manage their condition. The integrated chatbot, which accurately triages 99 percent of messages, has also reduced the burden on clinicians by escalating only the portion needing review – about one-quarter of all messages. 

A team of researchers from the University of Pennsylvania extended this work with a program called BP Pal to explore whether a similar program can improve blood pressure monitoring among primary care patients at Penn Medicine. 

Way to Health Specs

Learn more about the platform
Activity monitoring
Arms and randomization
Criteria-based rules
Dashboard view
Device integration
eConsent
EHR integration
Email
Enrollment
Gamification
Incentives
IVR
Multiple languages
Patient portal messaging
Patient-reported outcomes capture
Photo messaging
Remote patient monitoring
Schedule-based rules
Survey administration
Two-way texting
Vitals monitoring

Innovation Methods

Design for delight

Delight is a great concept to utilize when you're striving to create a breakthrough user experience. Delight expresses a situation in which you've created an experience so compelling and emotionally resonant that...

Design for delight

In 2017 and 2018, we hosted blood pressure screening events in high-traffic areas on campus that featured special guests - adoptable dogs from the Pennsylvania Society for the Prevention of Cruelty to Animals (PSPCA). This delightful surprise got many employees' attention, causing them to stop and have their screening done. These events...

Design for delight

Delight is a great concept to utilize when you're striving to create a breakthrough user experience.
 
Delight expresses a situation in which you've created an experience so compelling and emotionally resonant that people tell others about it, generating active word of mouth. 
 
Key drivers of delight include positive surprises, including the elimination of work and effort. So, key questions to ask include "What would users not expect in this service?" "How do we want users to feel when using this service?" and "What work can we remove or do on behalf of users?"
 
Examples of designing for delight include Zappos surprising customers with free overnight shipping on their first order or an Airbnb host creating an itinerary for you based on previously identified interests. 

Design for delight

In 2017 and 2018, we hosted blood pressure screening events in high-traffic areas on campus that featured special guests - adoptable dogs from the Pennsylvania Society for the Prevention of Cruelty to Animals (PSPCA).

This delightful surprise got many employees' attention, causing them to stop and have their screening done. These events contributed to spikes in enrollment in the Employee Hypertension Program and an uptick in adoptions for the PSPCA.

Fake back end

It is essential to validate feasibility and understand user needs before investing in the design and development of a product or service. A fake back end is a temporary, usually unsustainable, structure that presents...

Fake back end

While the natural language model for the chatbot was under development, we alerted clinicians to messages requiring review and coordinated with them to refine clinical processes. This allowed the team to resolve unforeseen issues before rolling out the automated system, including a programming quirk and patient enrollment...

Fake back end

It is essential to validate feasibility and understand user needs before investing in the design and development of a product or service.

A fake back end is a temporary, usually unsustainable, structure that presents as a real service to users but is not fully developed on the back end.

Fake back ends can help you answer the questions, "What happens if people use this?" and "Does this move the needle?"

As opposed to fake front ends, fake back ends can produce a real outcome for target users on a small scale. For example, suppose you pretend to be the automated back end of a two-way texting service during a pilot. In that case, the user will receive answers from the service, just ones generated by you instead of automation.

Fake back end

While the natural language model for the chatbot was under development, we alerted clinicians to messages requiring review and coordinated with them to refine clinical processes.

This allowed the team to resolve unforeseen issues before rolling out the automated system, including a programming quirk and patient enrollment challenges.