The 2024 Nudges in Health Care Symposium will take place September 26–27 in Philadelphia. Learn more and register

2024 Nudges in Health Care Symposium

Jump to a section: When and WhereKeynote Speakers | Registration | Call for Abstracts | FAQs

View content from previous nudge symposia


  • Kit Delgado addresses the auditorium audience at the 2023 symposium

When and Where


September 26–27, 2024


Smilow Center for Translational Research 
3400 Civic Center Boulevard 
Philadelphia, PA 19104 

Keynote Speakers

Leora HorwitzLeora Horwitz, MD, MHS

Dr. Horwitz is director of the Center for Healthcare Innovation and Delivery Science at NYU Langone Health and leads its Rapid Randomized Controlled Trial (RCT) Laboratory. She also serves as director of the Division of Healthcare Delivery Science in the Department of Population Health at NYU School of Medicine, a tenured professor of population health and of medicine, and a practicing internist. Her work focuses on improving the safety and quality of health care delivery. Under her leadership the Rapid RCT Laboratory uses rapid-cycle randomized trials to test simple, pragmatic ideas that can quickly improve health care practice and be scaled nationally. It is one of the first centers in the country to apply rapid RCT methodologies within a health system and has conducted over 20 trials to date. Dr. Horwitz also is principal investigator on several major research and training grants from the NIH and AHRQ. She has been recognized with several prestigious awards. Dr. Horwitz received her undergraduate degree in social studies from Harvard and her medical degree from Harvard Medical School. She then completed residency and chief residency in internal medicine at Mount Sinai Hospital in New York, NY, and the Robert Wood Johnson Clinical Scholars Program at Yale.

Amy BucherAmy Bucher, PhD

Dr. Amy Bucher is chief behavioral officer and co-director of the Behavioral Reinforcement Learning Lab (BReLL) at Lirio, Inc. Dr. Bucher’s team at Lirio focuses on designing precision nudging interventions using reinforcement learning to personalize the delivery of nudges that encourage health care behaviors such as cancer screenings, vaccinations, medication adherence, and chronic condition management. Prior to joining Lirio, Dr. Bucher was vice president of behavior change design at Mad*Pow, a strategic design consultancy, and has also worked at CVS Health in their Digital Innovation Lab and as a member of the Behavioral Science team at Johnson & Johnson. Dr. Bucher is an active member of the Society for Behavioral Medicine and serves on their Industry Connections Committee facilitating collaborations with academic teams. Dr. Bucher is the author of Engaged: Designing for Behavior Change, published by Rosenfeld Media and named a Kirkus favorite indie book of 2020. Dr. Bucher earned her PhD and MA in organizational psychology from the University of Michigan at Ann Arbor and her AB magna cum laude in psychology from Harvard University.


We are excited to announce that initial registration is open for external audiences. We will open registration for the internal Penn Medicine community at a later date. You can complete our interest form to be notified when internal registration goes live.

External attendees, please click the button below to register on Eventbrite. You will have the option to register for both days or a single day of the symposium; the registration fee is $550 for all options.

  • Symposium attendees chatting beside research posters

Call for Abstracts

The symposium’s call for abstracts is now closed – thank you to all who submitted!  
We will announce acceptances via email on June 18. Please reach out to if you have any questions or concerns.



Abstract submissions should describe research that used behaviorally informed methods to create wide-reaching impact in health care. Impacts can be related to care team well-being, patient experience, evidence-based clinical effectiveness or safety outcomes, or other important outcomes. We also welcome efforts with null results that provide substantial learnings.

We’re particularly interested in abstracts that fall into one of the following categories:

  1. Behavioral nudges closing the equity gap
  2. Clinician-facing interventions
  3. Patient engagement interventions
  4. Innovation in methods/approaches for nudges
  5. Analog or non-digital nudges


  • Abstract title
  • Abstract body – 300 words max
    • Context
    • Research question(s)
    • Methods
    • Results
    • Conclusions/significance

Click to download a PDF version of the abstraction submission form. (Note: Applications are closed; this form is for reference only.)


  • Abstract submissions open: April 1, 2024
  • Abstract submissions close: May 31, 2024
  • Acceptance announced: June 18, 2024
  • Poster/presentation submission deadline for accepted abstracts: August 16, 2024

Presentation format

Most accepted abstracts will be showcased at the symposium poster session. A selection of abstracts will be delivered as oral presentations in lieu of a poster. Templates will be provided to those accepted for each format. 


Find answers to frequently asked questions.

What is the Nudges in Health Care Symposium?

The Penn Medicine Nudges in Health Care Symposium is an event focused on exploring the application of behavioral economics principles and nudges in health care settings. It aims to bring together experts, researchers, clinicians, and policymakers to discuss the use of nudges to improve health care outcomes.

Who should attend the Nudges in Health Care Symposium?

The symposium is designed for health care professionals, researchers, policymakers, administrators, and anyone interested in learning about or implementing nudges in health care settings.

What are nudges in health care?

Nudges are interventions designed to influence people’s behavior in predictable ways without restricting their choices. In health care, nudges can be used to encourage healthier behaviors, improve patient compliance, streamline clinical processes, and enhance decision-making. 

What topics will be covered at the symposium?

The symposium will cover a range of topics related to nudges in health care, including their effectiveness, ethical considerations, implementation strategies, case studies, and potential applications in various health care settings.

Where is the symposium hosted?

The symposium will be hosted at Smilow Center for Translational Research.


Smilow Center for Translational Research
Penn Medicine
3400 Civic Center Blvd
Philadelphia, PA 19104 

How do I get to the location?

Driving, public transit, parking, and accommodation information for the Perelman Center for Advanced Medicine, which is adjacent to the Smilow Center, are available on Penn Medicine’s visitor services page.

Upon your arrival at the Smilow Research Center, signage or event staff may guide you to the specific location in the building where the Nudges in Health Care Symposium is taking place.

For any further assistance or questions regarding directions, parking, or accessibility accommodations, contact the event organizers

Will there be opportunities for networking and collaboration?

Yes, the symposium will include networking sessions, breakout discussions, and collaborative activities designed to facilitate connections among attendees and encourage interdisciplinary collaboration.

Is there a cost to attend the Penn Medicine Nudges in Health Care Symposium?

Details about registration fees and any associated costs will be posted on this web page and the Eventbrite registration page.

How can I stay updated on symposium announcements and agenda changes?

Participants can stay informed about symposium updates, agenda changes, and related announcements by following the Penn Medicine Nudge Unit on social media or regularly checking this web page.

Will the symposium be recorded or livestreamed for those unable to attend in person?

The event will not be live streamed. However, sessions of the symposium will be recorded and made available on the Center for Health Care Transformation and Innovation website after the event. Participants should check the symposium web page or contact the organizers for more details.