Feedback and Goal Selection to Encourage Safe Driving

Image of a driver using a cell phone

Feedback and Goal Selection to Encourage Safe Driving

Project status

Exploration and planning


Catherine McDonald, PhD, MSN, BSN

Subhash Aryal, PhD, MS


AAA Foundation for Traffic Safety

External partners

AAA Foundation for Traffic Safety


In 2021, over 20 million drivers in the United States obtained usage-based insurance (UBI) policies.

UBI policies enable drivers to earn discounts on their premiums based on safe driving habits tracked through smartphone telematics apps. Smartphone telematics apps use data algorithms to collect driving data and measure risky behaviors like hand-held phone use, speeding, hard braking, and fast acceleration. This technology holds great promise for studying and improving driving behavior. However, more research is needed to determine optimal strategies for changing behavior on a meaningful scale.


We are working in partnership with the American Automobile Association Foundation for Traffic Safety (AAA FTS) to implement a nationwide randomized trial to determine whether evidence-based strategies for promoting safer driving can be optimized by tailoring the scope of feedback and the selection of goals for behavior change.

The study will compare the effect of focused vs. standard feedback and self-chosen vs. assigned behavior goals on overall crash risk. Participants will be randomly assigned to one of the four arms: 1) control (no feedback or incentive), 2) standard feedback with UBI-like incentive, 3) assigned focus area with UBI-like incentive, or 4) self-chosen focus area with UBI-like incentive.

We will use Way to Drive, our homegrown smartphone telematics app, for this study.  


Recruitment for this study will begin in the fall of 2023.  Check back soon for updates.

Way to Health Specs

Learn more about the platform
Activity monitoring
Arms and randomization
Criteria-based rules
Dashboard view
Device integration
EHR integration
Multiple languages
Patient portal messaging
Patient-reported outcomes capture
Photo messaging
Remote patient monitoring
Schedule-based rules
Survey administration
Two-way texting
Vitals monitoring